Dream Catalog

Posted by Dream on Jun 15, 2011 in News | No Comments

Europe possesses a wealth of savoir-faire related to ancestral practices in which aesthetics and the quality of hand-crafted, limited edition or one-of-a-kind produc- tions were in line with local needs and culture.
While these traditional hand-crafted productions do meet certain demands of a specific public interested in heritage – the human and ecological dimensions, exce- llence and luxury – and represent a true “niche” market, they have not completely found their place in a globalised economy.

Often perceived as the relics of bygone times, the public at large and the young in particular view this knowledge and skill as dated and hold it in low esteem.
Within this context, European crafts and applied arts need to gain recognition by portraying an image repre- sentative of today’s cultural identity and demonstrative of the potentials of artisanal crafts in terms of irrefutable resources in the economy, education and training and exploring current cultural trends.

In order to come out from the shadows, the sector’s main challenge is to produce or display quality works that inspire confidence and win over the general public in the same way as industrial products do.
The DREAM “Design Recherche Europe Art Métiers” project, part of the European Commission’s culture program, was implemented by the Institut National des Métiers d’Art (INMA), the Fundación Española para la Innovación de la Artesanía (Fundesarte) for Spain, the Western Finland Design Centre for Finland, the Agence de Création Industrielle (APCI) for France, the Osservatorio Mestieri d’Arte (OMA) for Italy and the Complexul National Muzeal Astra (Astra Museum) for Romania. The project aims to restore the meaning crafts once had and revive these professions by encouraging young people to equip themselves with a culture of knowledge and skill, while repositioning crafts and applied arts within the context of today’s society and economy.

The partner countries in this task present the study carried out within the framework of three master classes that took place in Italy, Spain and Finland and focused on the emergence of a new generation of craftspeople & designers in Europe.

Marie-Hélène Frémont
General Director Institut National des Métiers d’Art

Mercedes Valcárcel
General Coordinator Fundación Española para la Innovación de la Artesanía

Annika Hissa
Western Finland Design Centre (Aalto University School of Art and Design – University of Vaasa)

Anne-Marie Boutin
Présidente – Agence pour la Promotion de la Création Industrielle

Professor Giampiero Maracchi
President – Osservatorio Mestieri d’Arte

Valeriu Ion Olaru, General Director
Complexul National Muzeal Astra

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